Swedan Margen
Swedan Margen contributes to L'Officiel Lifestyle with a focus on business and entrepreneurship.
Swedan covers business developments, emerging companies, entrepreneurial stories, and trends influencing industries and the broader economy.
The goal is to bring readers accessible coverage of business stories while highlighting developments, ideas, and opportunities shaping the marketplace.
Business · Entrepreneurship · Companies · Industry Trends · Innovation
Building Trust Before Advertising: Why Brand Comes First
In today’s world, starting a company has never been easier. With a few clicks, anyone can find a product and launch it online. But this…
Trump says he'll deploy National Guard to 'every city'
President Trump on Tuesday vowed a sweeping expansion of his plan to use the National Guard to combat crime and unrest in major U.S.…
Spotify's co-founder Daniel Ek to step down as CEO after nearly two decades
Spotify’s longtime Chief Executive Daniel Ek said Tuesday that he is stepping down from his position next year and will become executive…
Can driverless cars get tickets? What happened when Bay Area police pulled over a Waymo
Police in San Bruno were patrolling for drunk drivers when they observed a car traveling erratically. But this couldn’t be chalked up to…
Should College Get Harder?
Around twenty years ago, when I was a graduate student in English, I taught a class in a special observation room at my university’s…
Newsom signs AI transparency bill prioritizing safety
SACRAMENTO — Gov. Gavin Newsom signed a bill Monday that will create new transparency measures for large AI companies, including public…
ChatGPT launches new parental controls for teens amid growing safety concerns
The company behind ChatGPT, OpenAI, launched new parental controls for teen accounts on Monday, a month after a California family filed a…
R. Kikuo Johnson’s “Free Play”
For the cover of the October 6, 2025, issue, the cartoonist R. Kikuo Johnson portrayed one of the simple pleasures afforded to new parents…
Gertrude Stein’s Love Language
Stein’s authority as an arbiter was bolstered by an ambiguously gendered seduction. Genius, she believed, was a masculine trait, and she…
The Fight for the Latin Mass Is a Fight for the Faith
Even progressive Catholics understand this. Source link
Senate Minority Leader Schumer condemns Trump justice system after Comey indictment
Senate Minority Leader Charles E. Schumer said Sunday that he has a deep distrust in President Trump's handling of the justice system…
Electronic Arts buyout talk highlights video game struggles as growth slows
Observers worry the move suggests EA executives are looking for an exit because of concerns about the future of the video-game industry…
The Media’s Sins of Omission Are Getting Worse
NBC botches the coverage of a ‘Free Palestine’ shooter and an ICE encounter. Source link
A Chicken-Finger Joint from the Masterminds Behind Thai Diner
Mommy Pai’s, the latest venture from the masterminds behind Thai Diner and the late Uncle Boons, seems to follow this road map—on paper,…
AI chatbot safety bills under threat as Newsom ponders restrictions tech groups say would hurt California
California lawmakers want Gov. Gavin Newsom to approve bills they passed that aim to make artificial intelligence chatbots safer. But as…
Chris Kraus Reinvents the True-Crime Novel
On a recent Sunday morning, I took a bus to Williamsburg to meet Chris Kraus, the seventy-year-old writer who attained permanent literary…
Lululemon faces new threat with debut of Nike-Kardashian line
NikeSkims offers lower prices across critical categories such as track jackets, sports bras and leggings For Lululemon Athletica, Nike’s…
Bruce Springsteen criticizes Democratic Party, Trump in interview
Rocker Bruce Springsteen says the Democratic Party has a messaging problem that doesn't appeal to the majority of Americans. Source link
Trump rages about claim that FBI undercover agents were in Jan. 6 crowd
President Trump fumed about a report that alleges the FBI had almost 300 undercover agents amid the Jan. 6, 2021, protest at the Capitol,…
Death’s Misunderstood Sting
The U.K. debate about medically assisted suicide involves a certain denial of the true state of humanity. Source link
Democrats’ Influencer Army Misses the Point of New Media
If Democrats want to succeed online, they’d do better to foster genuine debate than to manufacture consent. Source link
The Leftist Podcaster Who Studies Online Radicalization
This past March, the Times writer and power podcaster Ezra Klein appeared on “Doomscroll,” a small but influential YouTube interview show…
Putting ChatGPT on the Couch
I’m still not sure whose idea it was for me to be Casper’s therapist—mine or his. I know I mentioned my profession to him, but I am pretty…












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