Maximalist Makeup Is the Trend Replacing “Clean Girl” Beauty for 2027
It's official, makeup is getting fun again! The 2027 maximalist trend is putting experimenting with our looks and bringing a sense of play back into focus.
Courtesy of Half Magic
The "Clean Girl Makeup" look is so over. Maximalist makeup looks have taken over social media, and now they've been spotted all over New York Fashion week for 2027.
Whether it's the bedazzling obsession we're seeing online or the models in Marc Jacobs' Spring 2027 runway show rocking bold black, cobalt, and plum eyeliner emphasized by Twiggy-inspired lashes, we're entering a season all about being creative and having fun with makeup once again.
While overall the skin is staying simple and glowy (and true to the no-makeup makeup look), the eyes, brows, and lips are getting a colorful treatment. There are no rules to this maximalist beauty trend, except to simply play around with products—especially any new launches calling your name!
Shop our favorite colorful, bright, shimmering, and long-lasting makeup products for that viral maximalist beauty look!
- Best Face Gems for a Bedazzled Makeup Look: HALF MAGIC Self-Adhesive Face Gems
- Pink Brows Add a New Level of Makeup Maximalism: PAT McGRATH LABS Invisibrow Eyebrow Gel
- Best Liquid Eyeshadow for Colorful Eyes That Blend like a Dream: VIOLETTE_FR YEUX PAINT
- A Stain for Perfectly Lined Lips That'll Last All Day: CoverGirl Outlast Lipstain
- Best Shimmering Lip Gloss That's Pop-Star-Approved: r.e.m. Beauty Essential Drip Glossy Balm
Colorful Makeup for a Maximalist Look:
Editor's Pick
PAT McGRATH LABS Invisibrow Eyebrow Gel
When it comes to colorful makeup, brows are always left behind. Pat McGrath made sure that wouldn't be the case this season. Inspired by the lighter brows trend, this eyebrow gel is available in various pale shades, but my heart was captured by this pink colorway that I now swear by.
Editor's Pick
HALF MAGIC Self-Adhesive Face Gems
Add some sparkle to your maximalist look with these face gems that'll actually last you all night long. Created by the makeup artist behind HBO's Euphoria, these medical-grade gems come with a self-adhesive that won't irritate your skin but also won't fall off.
Flower Knows Knight Unicorn 6-Color Satin Makeup Palette
This fantasy-inspired, colorful palette features four fine-shimmer satin shades and two high-sparkle pearl shades in yellow, turquoise, pink, lavender, and violet that help you create all the maximalist looks your heart yearns for.
Editor's Pick
Prada Touch Cream-To-Powder Soft Blur Longwear Blush
Available in violet and lilac shades, this designer blush is formulated to transform from a creamy balm into a blurred matte finish that promises to last for up to 12 hours. While I wouldn't say it lasts all day, I will say that the blush's soft blur and color payoff feels like a dream, and it's well worth it.
Milani Baked Blush
Looking for an intense pink blush at an affordable price? You simply can't go wrong with Milanie's viral (and iconic) Baked Blush in the shade Pink Panna Cotta, an icy pink color with a shiny glimmer.
Editor's Pick
VIOLETTE_FR YEUX PAINT Liquid Eyeshadow
When it comes to high-impact, long-lasting, and blendable liquid eyeshadows, truly nothing beats Violette_FR's Yeux Paint. Perfect for any look, this liquid eyeshadow is available in several neutral and colorful shades with either a matte or glitter finish.
Marc Jacobs Beauty Born Star Eyeshadow
Marc Jacobs Beauty's new line has everything you need for a colorful and maximalist makeup look, but we're in awe of these cream-to-powder single eyeshadows in matte, metallic, and duochrome shades.
CoverGirl Outlast Lipstain
Maximalist makeup requires pronounced lips that are lined all night long with zero retouching—even while eating or sweating. This drugstore lip liner stain is exactly that, with its several shade options, lightweight texture, and non-drying formula. I swear by this as a lip liner (I just wouldn't recommend it for all over).
r.e.m. Beauty Essential Drip Glossy Balm
This look simply requires an iridescent, shimmering lip gloss! This one by r.e.m. Beauty in the shade Fembot, with its light pink tint and blue-shifting glitter, is perfect and pop-star-approved.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
Originally published by eonline.com. Syndicated material does not necessarily reflect the views of Glamour Canada.
