Balancing Roles: How a Saudi-Canadian DJ Viva, Entrepreneur, and Aerialist Paves the Way for Women in Music.

In the burgeoning music scene of Saudi Arabia, a prominent DJ and producer named DJ Viva has carved out a unique path. Her journey began unexpectedly from a friendly challenge that turned into a lifelong passion. With a background in academia and business, DJ Viva seamlessly transitioned into DJing, applying her diverse skills to her creative endeavors.

Creativity, for DJ Viva, is a profound self-expression. She believes that creating music, like any art, involves delving deep within to offer something meaningful to the world. This ethos fuels her dedication to her craft, connecting deeply with her audience.

As one of Saudi Arabia's leading female DJs, DJ Viva has collaborated with major events and brands, including MDLBEAST and Les Plages Electroniques in Cannes. Breaking barriers and paving the way for other women in the industry is empowering for her. The collective efforts of female talent are making the Saudi music scene more vibrant and inclusive, inspiring future generations.

DJ Viva's career highlights include performances from her early days at Sunset Beach to grand events like the Red Sea Film Festival and the Riyadh Season Parade. A particularly touching memory is a private event where she DJed for a woman recently diagnosed with breast cancer, bringing joy and forging a lasting friendship.

Balancing her roles as a DJ, entrepreneur, aerialist, and co-owner of Sensation Art Gallery is challenging but fulfilling for DJ Viva. Prioritizing high-reward activities and embracing projects that align with her goals have led to personal and professional growth. Her latest music explores an edgy, techno-focused sound, with new releases planned for this year.

To aspiring DJs and producers, especially women, DJ Viva advises leveraging available resources, developing a unique style, and seizing opportunities. Authenticity and perseverance are crucial for success. She encourages embracing creativity without limitations, pursuing passions freely in a rapidly evolving landscape.

DJ Viva, a Saudi/Canadian with South American heritage from Guyana, is also a mother and highly educated, holding an MBA and being PhD-ABD from Canada. She is the only female in Saudi Arabia to have played the role of Entertainment Director for two prominent companies from 2018-2023, after which she focused on her own company, EntertainmenTen, under which is Sensation Art Gallery, a modern luxury fusion of arts.

Most recently, DJ Viva had a role in the Netflix film Basma, created by renowned Saudi filmmaker Fatima Al Banawi. In the film, she played the role of a DJ for a party the main character is attending and walks in to find her crush being flirty with the DJ. One of her tracks, Stellar Mirage, is also featured in the movie and is available on all platforms.

DJ Viva is set to release new music with MDLBEAST in August, including a melodic techno track and a unique collaboration with singer Asayel, featuring a fusion sound of traditional Oud with R&B and Arabic/English lyrics.

Her notable performances include being the DJ for AlUla exclusive events, such as the first Desert Polo in the Kingdom in January 2020 and the first Skies Festival, DJing at Cannes' biggest annual music festival, Les Plages Electronique, and being the DJ for Mercedes-AMG at Formula 1 in Jeddah for three consecutive years. She was also the opening act for David Guetta at Billionaire Riyadh and has been featured in large-scale music publications such as MixMag, DJane Mag, and Billboard Lifestyle.

Follow her on Instagram: djvivaofficial